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SKILLS

CONTENT MANAGEMENT/MERCHANDISING

  • Publish, create and edit using SAP - Smart Edit/Backoffice & eSpirit - FirstSpirit 

  • Plan and execute online web content

  • Merchandise product to coordinate with content

  • Manage eCommerce content migration

SEO

  • Partner with digital marketing team and to identify opportunities for content creation and optimization

  • Develop organic content to add to web pages in order to boost organic search ranking

  • Analyze weekly SEO reporting to determine priority 

  • Use Bright Edge and Hitwise reporting to identify trends in customer search

ON-SITE SEARCH

  • Experienced in Endeca, Solr, and GroupBy online search and navigation tools

  • Assess customer search behaviors and make recommendations for redirects, content development, or product suggestions

  • Manage primary search and navigation, mega menu and product faceting 

TESTING & PERSONALIZATION

  • Used Monetate to personalize our guests experience based on prior shopping behaviors and/or affinities

  • Identify, create and launch tests to gain insights and discover opportunities for future development  

MANAGEMENT

  • Lead, develop and encourage team 

  • Create a work environment that encourages open communication, collaboration, and team work that focuses on progress and innovation

  • Set healthy goals and standards to measure success

USER GENERATED CONTENT

  • Mange the following UGC tools: BazaarVoice, Decibel, Fanreel by Curalate, and Medallia 

  • Moderate and respond to customer ratings and reviews and social content

  • Audit live customer interactions online to gain insights on how customers interact, identify opportunities for enhancements, and trends in product affinity

  • Leverage the voice of the consumer to drive product enhancements, web functionality upgrades, improve customer satisfaction, increase product knowledge and drive sales 

WEBSITE FUNCTIONALITY

  • Partner with IT and project management teams to identify, prioritize, and resolve issues

  • Daily site audit to ensure websites are functioning properly and customers are able to navigate and convert

  • Manage Narvar shipping notification and experience 

  • Test and approve future release enhancements   

  • Use Jira to report issues from web stores

ANALYTICS

  • Experience in Adobe Omniture website analytics

  • Utilize analytics to drive content decisions, testing opportunities, online search performance, product conversation and sales data  

PLANNING & ORGANIZATION

  • Research, analyze, ideate, and layout plans for online marketing campaigns and promotions

  • Populate and maintain a marketing calendar for new website and SEO content 

  • Use Trello and Smartsheet for planning and documentation sharing and storage

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