RESUME

eCommerce Brand Manager - Signet Jewelers

​2016 - Present

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• Plan and Execute online marketing content strategies for KAY and KAY Outlet websites

• Create & Optimize SEO content to increase search engine ranking

• Collaborate with Creative, Store Operations, Marketing, Merchandising, and Social Media teams to meet brand guidelines and create an omnichannel experience for our customers

• Partner with IT on site functionality, monthly sprint releases, and the launch of an eCommerce platform

• Partner with Products Teams to enhance eCommerce experience online by providing business needs

• Moderate and analyze online ratings and reviews to optimize customer experience and product development

• Trade website business to meet daily, weekly and quarterly KPI's

• Manage, coach, lead and educate team members

• Managed the content migration for an ecommerce replatform

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Manager Testing & Personalization - Signet Jewelers

​2013 - 2016

 

• Utilized Monetate to personalize to our online customers based on their past shopping behaviors and affinities

• Create tests to identify opportunities, test  

• Analyize 

 

Merchandise Presentation Supervisor - Banana Republic

​2011 - 2013

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• Manage seasonal rollouts, in-season management, markdowns, windows, and marketing in store  

• Build reports, maps, and replenishment plans

• Perform weekly business walk thru's with General Manager to analyze product performance

• Collaborate with management team to achieve sales goals, credit results, and encourage team members performance

• Encourage and create an inspiring product experience for our customers

• Build reports, maps, replenishment plans and sales goals